80% of print-on-demand businesses fail because they never learn the five key things we’re going to cover in this video. Every print-on-demand (POD) business should be aware of several key principles and strategies to ensure success. Here are 7 essential secret tips. 

1. Don’t Expect Overnight Success

Success is all about the long game. Many people expect instant gratification, but success takes time. Don’t let other gurus or videos mislead you. Often, you’re just seeing the big event, not the countless hours, months, or even years of work that led to it. Most people get frustrated and drop out too early, not realizing they were just on the verge of reaching their big tipping point. Early on, you might not see profit, but what you’re gaining is knowledge and experience to build a strong foundation.

Research Tools:

Merch Informer: For niche and keyword research.

ChatGPT: For brainstorming design ideas, slogans, and niche exploration.

Google Trends: To identify current trends and seasonal opportunities.

2. Social Media is Key

Think about not just creating content, but capturing your journey. Platforms like Instagram Reels, TikTok, and YouTube Shorts offer free advertising. You can reach your customers directly and for free. Use these tools to your advantage.

3. Expand Your Product Line

Don’t just sell one product. Expand your offerings. Understand what else your customers might want. A buyer is a buyer is a buyer. Combine a unique design with a unique item to stand out in the market. For example, coffee lovers might appreciate cozy, comfortable sweatshirts along with coffee mugs. Think about your customer’s lifestyle, climate, and preferences to find the right products.

4. Develop a Brand Identity

Most people mess up by trying to be someone else. Be authentic. Be yourself. This will attract clients who resonate with you. Authenticity creates a loyal community of like-minded people, making business easier and more enjoyable.

5. Spend More Time on Designs

A design can make or break your business. Conduct A/B testing to see which designs perform best. Pay attention to every element: the font, size, colors, and overall aesthetic. Invest time and money into creating standout designs—they will pay off.

Trademark and Copyright:

Check Trademarks: Ensure your designs don’t infringe on trademarks by conducting thorough searches before listing products.

Use Copyright-Free Content: Utilize copyright-free images and slogans to avoid legal issues.